THE HONG KONG TOURISM BOARD (HKTB)
Mileage has been working
for HKTB since 1999. Mileage is engaged in strategising and implementing
long-term PR plans and activities in India for the promotion of Hong
Kong as a premier tourist destination.
Besides promoting Hong Kong as a India-friendly
tourism destination, Mileage’s core activity for HKTB include
highlighting and reinforcing Hong Kong’s strengths and market-specific
appeals such as shopping, dining, business and trade opportunities.
SINGAPORE EXHIBITION SERVICES (SES)
Mileage has managed the PR program
for SES, a member of the Montgomery Network and a leading organiser
of international trade fairs in Singapore, since 1999.
In accordance with SES’s corporate
PR activity plan, Mileage has implemented a sustained campaign to highlight
the SES-organised trade fairs and conferences. The aim is to increase
Indian industry participation and visitorship for SES events in Singapore.
Some of the key SES trade and industry shows promoted by Mileage in
India include Machine and Tools Asia, Broadcast Asia and CommunicAsia.
MARRIOTT INTERNATIONAL INC.
A lodging company with more
than 2,900 operating units around the globe, Marriott International
has business interests in hotels and vacation ownership (timeshare)
resorts that are operated and franchised under various global brands.
Mileage is working on a multi-pronged PR strategy for all the prominent
Marriott brands including JW Marriott, Marriott Hotel Resorts and Suites,
Renaissance Hotels and Courtyard. The second key responsibility is implementing
Marriott’s corporate PR program in India.
FUJITSU
Fujitsu is a leading provider
of customer-focused information technology and communications solutions
for the global marketplace. Since its establishment in 1935, Fujitsu
has maintained a commitment to cutting-edge technological innovation
and uncompromising product quality.
KINEX LOG INTERNATIONAL
Mileage has put in place a sustained media campaign to create greater
awareness for the events promoted by Kinex Log International (Education
India 2003, Medicare India 2004 and World Travel India 2004) through
pre- and post-event programmes. Such programmes include press conferences,
press releases, interviews, special feature story placements, at-the-event
media visits and launch events.
CONVERGYS CORPORATION
Mileage’s PR activities
for Convergys, one of the world’s biggest contact centre service
providers, are aimed at raising awareness of the state-of-the-art facilities
at Convergys’ Contact Centres in India. The objective is to facilitate
local recruitment and highlight Convergys’ role as the largest
operator of outsourced contact centres worldwide, as well as its leadership
role in India.
GOA MARRIOTT RESORT
Mileage handled the pre-opening publicity
and launch promotions for the Goa Marriott Resort – the first
Marriott property in India, launched in alliance with business partners
V.M. Salgaocar & Brother Ltd.
SITARA NETWORKS ASIA
Sitara Networks Asia is
a leading provider of Internet solutions that intelligently integrate
applications and networks for enterprises, application service providers
(ASPs) and service providers, is a wholly-owned subsidiary of US-based
Sitara Networks Inc. Mileage handled the launch event for the company.
INFOCOMM ASIA
InfoComm Asia, a joint venture
between ICIA and InfoCommAsia Pte Ltd, was created in 1995 as a dedicated
annual showcase for the audiovisual presentation industry in Asia-Pacific.
Apart from generating nationwide publicity, Mileage also assisted organisers
to source key trade people for the hosted buyers program.
SWAROVSKI
Mileage handled Swarovski’s
brand promotion operations in India for two years. In this period, Swarovski’s
Valentine’s Day and Summer collections were launched in India.
Our PR activities included intensive brand promotion programmes including
media visits to showrooms, dissemination of press releases and crystal
fests in various cities such as Bangalore, Chennai and Hyderabad.
MICHELIN
Michelin unveiled two new tyres,
the Pilot Preceda and the Energy MXV8, designed to suit different road
and weather conditions common in the Indian sub-continent. Mileage organised
numerous one-on-one interviews with leading motoring magazines as well
as creating strategic feature placements in mainline dailies and magazines.
