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Incorporated
in Singapore in 1992, MILEAGE is a 100% locally-owned public relations
(PR) agency and the first such agency to have its own building.
MILEAGE is expanding rapidly. Besides
the regional headquarters in Singapore (located in the historic
Chinatown district), it currently also has:
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4 offices in India. Mileage
Communications (India) Pvt Ltd - New Delhi (opened
in 1999), Mumbai (2000), Bangalore (2000) and Chennai
Mileage Communications (India)
is a full-service strategic marketing communications and public
relations (PR) agency with its main office in New Delhi, which was
opened in 1999. |
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1 office in Malaysia. RAPR
Mileage Communications Sdn Bhd - Kuala Lumpur (2000)
RAPR Mileage Communications Sdn Bhd (Formerly
known as RA Public Relations Sdn Bhd) is a part of the RA Group
of Companies, one of the country's most established local marketing
communications groups with businesses in Classifieds Advertising,
Mainstream Advertising, Public Relations and Promotions. |
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1 office in Thailand. PNV Mileage (Thailand) Co. Ltd. – Bangkok (2002)
Mileage Communications (Thailand) is
a full-service strategic marketing communications and PR consultancy
that is part of the fast-growing Mileage Group. |
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1 office in Indonesia. Mileage
Communications (Indonesia)
– Jakarta (2002)
This office was established in September
2001 and has handled multinational, Indonesian and Singaporean clients in the healthcare, lifestyle, consumer and financial sectors.
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MILEAGE is also the Singapore representative
of the Maritime Technical International (MTI) Network (www.mtinetwork.co.uk),
the leading international media response and public affairs services provider
dedicated to the shipping industry. Operating in locations along all major
shipping lanes worldwide, the MTI Network offers a complete communications
package of press and public relations, investor relations, crisis management
and media training for players in the global maritime industry.
In 1997, MILEAGE was rated as one of the
top 10 PR agencies in Singapore by PR News, a US trade journal.
In crisis management, Mileage Communications has been recognised as a leading player, having handled such high profile cases such as Slim 10, Raffles Town Club saga, Hyundai 105 collision, Nicoll Highway collapse and the AIA dispute (critical year option)

"We go the extra mile"
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operating philosophy: |
Our
approach focuses on solutions that are: |
- Observe integrity
- Add value
- Ensure quality
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- Result-oriented
- Cost effective
- Creative / innovative
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Yap
Boh Tiong is the founder and Managing Director of MILEAGE Communications
Pte Ltd.
He has more than 30 years of experience in
the mass communications field encompassing journalism, public relations,
advertising, marketing and consultancy.
He was named PR Professional of the Year by
the Institute of Public Relations of Singapore in 2000.
Before setting up MILEAGE, Boh Tiong worked
as:
- a Journalist for Straits Times (Singapore's
leading English Daily),
- a Marketing Executive and Public Relations
Officer for Singapore Airlines,
- the Vice President and Head of the Public
Relations and Advertising Department for United Overseas Bank Group
(one of Singapore's leading local banks); and
- the Group Corporate
Affairs Manager of Inchcape Berhad (an international marketing, distribution
and services company).
Outside of his work, Boh Tiong has provided
public relations and marketing advice to many educational, social and
cultural organisations, such as:
- National
Arts Council (Singapore Arts Festival),
- Ngee Ann Polytechnic,
- National University of Singapore,
- National Fire Prevention Council,
- Singapore Police Force,
- Singapore Polytechnic, and
- Singapore Symphony Orchestra.
Boh Tiong has a Masters Degree in Social
Science (Sociology) from the University of Singapore and a Diploma in
Public Relations from CAM Foundation (London). He is also a Fellow of
the Institute of Public Relations of Singapore.
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