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About Us

 

Our History

Mileage HouseIncorporated in Singapore in 1992, MILEAGE is a 100% locally-owned public relations (PR) agency and the first such agency to have its own building.

MILEAGE is expanding rapidly. Besides the regional headquarters in Singapore (located in the historic Chinatown district), it currently also has:

 

4 offices in India. Mileage Communications (India) Pvt Ltd - New Delhi (opened in 1999), Mumbai (2000), Bangalore (2000) and Chennai

Mileage Communications (India) is a full-service strategic marketing communications and public relations (PR) agency with its main office in New Delhi, which was opened in 1999.

1 office in Malaysia. RAPR Mileage Communications Sdn Bhd - Kuala Lumpur (2000)

RAPR Mileage Communications Sdn Bhd (Formerly known as RA Public Relations Sdn Bhd) is a part of the RA Group of Companies, one of the country's most established local marketing communications groups with businesses in Classifieds Advertising, Mainstream Advertising, Public Relations and Promotions.

1 office in Thailand. PNV Mileage (Thailand) Co. Ltd. – Bangkok (2002)

Mileage Communications (Thailand) is a full-service strategic marketing communications and PR consultancy that is part of the fast-growing Mileage Group.

1 office in Indonesia. Mileage Communications (Indonesia) – Jakarta (2002)

This office was established in September 2001 and has handled multinational, Indonesian and Singaporean clients in the healthcare, lifestyle, consumer and financial sectors.

MILEAGE is also the Singapore representative of the Maritime Technical International (MTI) Network (www.mtinetwork.co.uk), the leading international media response and public affairs services provider dedicated to the shipping industry. Operating in locations along all major shipping lanes worldwide, the MTI Network offers a complete communications package of press and public relations, investor relations, crisis management and media training for players in the global maritime industry.

In 1997, MILEAGE was rated as one of the top 10 PR agencies in Singapore by PR News, a US trade journal.

In crisis management, Mileage Communications has been recognised as a leading player, having handled such high profile cases such as Slim 10, Raffles Town Club saga, Hyundai 105 collision, Nicoll Highway collapse and the AIA dispute (critical year option)

Our Philosophy and Approach

"We go the extra mile"

Our operating philosophy: Our approach focuses on solutions that are:
  • Observe integrity
  • Add value
  • Ensure quality
  • Result-oriented
  • Cost effective
  • Creative / innovative

Our Founder

Mileage Founder Yap Boh TiongYap Boh Tiong is the founder and Managing Director of MILEAGE Communications Pte Ltd.

He has more than 30 years of experience in the mass communications field encompassing journalism, public relations, advertising, marketing and consultancy.

He was named PR Professional of the Year by the Institute of Public Relations of Singapore in 2000.

Before setting up MILEAGE, Boh Tiong worked as:

  • a Journalist for Straits Times (Singapore's leading English Daily),
  • a Marketing Executive and Public Relations Officer for Singapore Airlines,
  • the Vice President and Head of the Public Relations and Advertising Department for United Overseas Bank Group (one of Singapore's leading local banks); and
  • the Group Corporate Affairs Manager of Inchcape Berhad (an international marketing, distribution and services company).

Outside of his work, Boh Tiong has provided public relations and marketing advice to many educational, social and cultural organisations, such as:

  • National Arts Council (Singapore Arts Festival),
  • Ngee Ann Polytechnic,
  • National University of Singapore,
  • National Fire Prevention Council,
  • Singapore Police Force,
  • Singapore Polytechnic, and
  • Singapore Symphony Orchestra.

Boh Tiong has a Masters Degree in Social Science (Sociology) from the University of Singapore and a Diploma in Public Relations from CAM Foundation (London). He is also a Fellow of the Institute of Public Relations of Singapore.


 
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